Anand Mahindra’s dig on Kellogg’s leaves an open forum for debate
Food is an extremely important part of one’s culture. In India too, people are attached to their food habits and despite multinational companies trying to take over the Indian market, locals are making efforts to preserve them.
This has been further highlighted by Anand Mahindra, chairman of Mahindra and Mahindra, who feels that the international companies who came to India to make it adapt to the Western taste are instead turning themselves to fit into the Indian market. He shared a meme on Twitter and wrote a caption pointing out how Kellogg’s has changed its game altogether. “Kellogg’s has been here for longer than a decade. So this is dated but the meme is going around now. And the sentiment endures. Never underestimate the power of our local ‘champions,’” he said.
The tweet was after Kellogg decided to come up with ‘its’ version of ready to cook upma.The international player not only shocked many but also raised concerns. People began debating if these ready to cook, stack shelf products actually match up to the original items that have been part of the culture for a long time.
The American breakfast providing giant came to India long back and opened its first office in Mumbai. Since the early days, it has been very particular about making breakfast easy for Indians and target the local market. It has considerably targeted many niche markets but surely not with as much aggression as it looked 10 years ago.
Last year, in a bid to get closer to the locals, the company decided to launch its breakfast product Kellogg’s Upma. After Mahindra’s tweet, many people defended the significance of home-cooked food that has been going on for years in the country. One of the users replied that the packaged food has an expiry date but not our local food.
Another user emphasized on the palette that Indians have.