Netflix to stop access to accounts with users at multiple locations
Netflix has come up with the idea to stop access to accounts with users at multiple locations. It has also come up with a new fee structure.
The testing of the new fee structure will start in the next few weeks in Chile, Costa Rica, and Peru. It will be an additional security layer to block access to those accounts whose locations are not the same as those of account holders.
Netflix subscriptions are often shared between friends and family members. Now, Netflix will allow subscribers to add up to two additional users outside of their households. The company shared this news on Wednesday.
Reportedly, there will also be the option of a bolt-on subscription for more users, who do not live with the account holders. Chengyi Long, director of product innovation, Netflix, reportedly said, “We have always made it easy for people who live together to share their Netflix account.” Chengyi Long appreciated the features of Netflix such as separate profiles and multiple streams in Netflix’s Premium plans.
Reportedly, it will cost 2,380 CLP ($2.99) in Costa Rica and 7.9 PEN in Peru for primary account holders to create new profiles on Netflix.
Magid conducted research in late 2020 on Netflix users. The sample size to conduct the research was 2,235 globally. As per the research, around 33 percent of all Netflix users share their passwords with at least one more user outside the household.
The United States-based streaming service competes with the streaming television market. Netflix ended last year with 221.8 million subscribers, just below target. Netflix said that the firm added only 2.5 million subscribers in the first three months of 2022. In 2021, 3.98 million new accounts were added during the same period.
Netflix recently also announced subscription price bumps in the United States (US). The basic option in the US is now costing $9.99.