Amazon India Launches 8 Video Streaming Apps on its Video Platform to boost Subscriptions
– Delhi. In a bid to boost subscriptions, Amazon Inc has launched eight video streaming services, both local and global, on its video platform. This bundling option comes at a time when global competition is soaring for the US company in the market.
Subscribers of Amazon’s Prime membership will be able to subscribe to many streaming services at one interface. Gaurav Gandhi, the head of Amazon Prime Video in India said at its launch in an interview with Reuters, “We believe besides solving customer problems… multiple apps, multiple logins… it also solves a lot for our partners where they are able to get the benefit of Prime Video’s reach and ubiquitous distribution.”
The service will include apps from partners including Lions Gate Entertainment Corp, Discovery Inc, MUBI, Eros Now, Docubay, Hoichoi, Manorama Max, and Shorts TV. Amazon Prime Video will offer its flagship Prime members an option for “add-on subscription” that will enable them access to these applications.
Through Hoichoi and Manorama Max, users will gain access to watch content in Bengali and Malayalam respectively. Docubay and Shorts TV provides users access to award-winning documentaries and short films. Through Discovery+, audiences can watch wildlife, science, food, and lifestyle content. Lionsgate, MUBI, and Eros Now will offer great options for viewers to watch movies and series both in Hindi and English. The add-on subscriptions’ annual charges will be: Discovery+ (Rs 299), Docubay (Rs 499), Eros Now (Rs 299), Lionsgate Play (Rs 699), Manorama Max (Rs. 699), MUBI (Rs 1999) and Shorts TV (Rs 299).
“With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace first of its kind in India which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure,” said Gaurav Gandhi.
India is a vital market for Amazon Inc with great opportunities of growth for the US company and its rivals Walt Disney and Netflix.