After Beef & Halal, Cadbury Creates Another Controversy
Last time the chocolate company Cadbury was accused of mixing beef & halal items in its products. Once again, the company is being criticized for its controversial ad.
The well-known chocolate company Cadbury has received criticism in India for their current Diwali promotion, which caused the hashtag #BoycottCadbury became popular on Twitter.
It has not been the first time that a brand’s marketing, such as Cadbury’s, has come under fire for similar advertising.
The new Cadbury campaign, according to Twitter users, is contentious because it depicts a poor lamp vendor named “Damodar,” who is purportedly modeled after the father of Prime Minister Narendra Modi.
A Twitter user Prachi Sadhvi tweeted with the following caption:
“Have you carefully observed Cadbury chocolate’s advertisement on TV channels? The shopless poor lamp seller is Damodar.
This is done to show someone with PM Narendra Modi’s father’s name in poor light. Chaiwale ka baap diyewala. Shame on cadbury Company!”
It turns out that Cadbury has stirred up controversy in India before. Consumers in India claimed that one of Cadbury’s most well-known chocolate products, Dairy Milk, contained beef, which resulted in a significant reaction against the firm last year.
Later, Cadbury stated that all goods produced and distributed in India are vegetarian stuff.
Have you carefully observed Cadbury chocolate's advertisement on TV channels?— Dr. Prachi Sadhvi (@Sadhvi_prachi) October 30, 2022
The shopless poor lamp seller is Damodar.
This is done to show someone with PM Narendra Modi's father's name in poor light. Chaiwale ka baap diyewala.
Shame on cadbury Company #BoycottCadbury pic.twitter.com/QvzbmOMcX2
Dr. Prachi Sadhvi’s tweet has gone viral. Her tweet has received more than 400+ retweets and 3,100 likes.
One Twitter user commented,”This is well observed. @DairyMilkIn we are awaiting a logical explanation.”
The #BoycottCadbury is still trending on different social media platforms. Many people are asking the Cadbury company for explanation and/or to apologize for its Deepavali advertisement campaign.
The social media netizens blamed the chocolate brand for trying to malign the image of PM Modi’s father in the advertisement.