Cadbury recreates its iconic ad leaving netizens nostalgic and in love with the gender swap
Netizens from 1990s still remember the iconic ad by Cadbury’s – “Kuch khash ai hum sabhi mein”. These lines resonated with love of every Indian – cricket and chocolate. When this ad first hit the screens of millions of Indians, it became an instant hit that remained etched in their memories. Catching the pulse of its fans, Cadbury’s has reimagined its vintage ad where a girl celebrates her partner’s century with a six.
The adorned ad that has been revamped comes at nick of time with opening of this year’s IPL (Indian Premier League) season. The new ad has also ticked the box of gender equality by reversing the gender roles of protagonists in the ad film. The scene is exact replica of the vintage ad but now the female cricketer hits a shot and her partner is seen praying in stands and celebrating the score.
As the nostalgic jingle plays in background, female cricketer hits a shot while the spectators are seen speculating ball would be caught at boundary. As the ball goes on for a six, the celebrating boyfriend runs on to the ground with Cadbury’s Dairy Milk chocolate in his hand, sneaking through the security personnel. The dance moves are similar to the ones performed by famous ‘Cadbury girl’ played by Shimona Rashi in the iconic vintage ad.
The ad hits a spot with new generation as it ends with hashtag #GoodLuckGirls with the two protagonists hugging in end with Cadbury’s tagline “asli swad zindagi ka”.
As the new ad hit the screens, netizens are in praise of how the brand breaks all gender stereotypes through its commercial. Social media is flooded with people getting nostalgic over the 1990s ad while the new generation enjoying the right strike of the beloved iconic ad.
In a country where beloved sport cricket is still celebrated largely as a men’s sport, the advertisement shifts the much needed gear in the right direction. A communications consultant Karthik Srinivasan lauded the brand as he tweeted, “Take a bow, Cadbury Dairy Milk and Ogilvy.” Sharing the two advertisements he added, “A simple, obvious twist that was long overdue, and staring right at all of us all this while.” We couldn’t agree more!