IIM Ahmedabad Retains Sanskrit Shlokas In Its Logo After Controversy
IIM Ahmedabad was going to remove the Sanskrit shloka from its logo. But the institution retained the shloka after the huge uproar and controversy.
The Indian Institute of Management (IIM) Ahmedabad changed its emblem amid great controversy, but the prestigious B-school has kept the Sanskrit shlokas in its new design as well.
The elaborate flower branch pattern in the previous logo is simplified in the new one.
Additionally, IIM A, which occupies the primary position in the emblem, has taken the place of the IIM Ahmedabad’s complete name. At the bottom is the Sanskrit Shloka Vidya Viniyogad Vikasa.
Earlier, there were rumors that it might be removed, which caused a commotion and postponed the unveiling of the new logo.
The shloka refers to growth brought about by the application or dissemination of knowledge.
The new design will be unveiled in June, the business school had previously said.
In a letter protesting the alteration of the logo, more than 40 academic members said that administration had not consulted them before suggesting the changes.
The Board of Governors at IIM A stated in an official statement that “as IIMA and its ethos shapes and adapts to global shifts, the institute felt the need to re-envision the IIMA website and renew its visual identity, which is represented by its logo.”
On November 3, the logo and a new website were unveiled. The refreshed logo was also finished after speaking with and taking into account feedback from pertinent stakeholders.
The new website embraces the IIMA brand philosophy of “Simple, Bold, and Global.” While keeping all the components of the previous IIMA design that conjure and channel trust, integrity, and legacy by emphasizing a deep connection to Indian culture, the updated logo seeks to portray a more colorful and vibrant brand identity.
The Sanskrit phrase Vidya Viniyogadvikasa, which means “growth via the dissemination or application of knowledge,” is still a crucial component of the design.
The logo also updates the ‘jali’ work with crisp, bold, navy blue lines and curves that, while maintaining the brand’s original qualities, make it digitally legible on all devices and format-adjustable.
The “jali” in the university’s emblem represents its origins in Ahmedabad, a city in western India. In 1961, the institute was founded, “the IIM’s official statement reads.
A new website that will “represent IIMA’s position as a top institution of management around the world” has also been established by the IIM “.
The goal, according to the IIM, was to maintain the institute’s bold and international image while making the website more engaging for potential students, alumni, current students, and faculty.
It also aimed to reflect the institute’s voice as a world leader in research, teaching, and innovation.