India’s attempt at making weddings more Indian is about to run head-on into an issue of much greater magnitude: How much influence should any government have on the private consumer choices of its citizens? The economic rationale behind the “Wed in India” movement is very clear. India has an extensive wedding industry, millions of weddings ...

Weddings in India have transformed into grand celebrations. We’re talking about vibrant, lavish events that are much more than just traditional rituals. Nandkishore Shukla’s story, where he spent over Rs 50 lakh on his daughter’s wedding, is a testament to this.  Our country’s wedding industry is now among the top five in the world, with ...