WTC Final 2025 Breaks Global Viewership Records at Lord’s
The ICC World Test Championship Final broke records on television and digital streaming channels all over the world and set new records in terms of the number of people in the parties, not considering the countries where it is always present. The five-day spectacle that is associated with South Africa and Australia in one of the oldest Cricket grounds in the world, Lord’s Cricket Ground, was watched by the largest number of viewers worldwide.
The WTC Final 2025 marked the most successful non-India test match broadcast of the Star Sports network in history. The network has noted an astonishing 2.94 billion viewing minutes within India with an impressive reach of 47 million viewers. The numbers mark a milestone in the commercial interest of Test cricket in one of the most profitable markets of the sport.
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The digital streams revolution also helped the WTC Finals’ success story in the same measure. The online platforms had also recorded 225 million views during the final game, which were similar to the same viewings experienced during the past WTC Final. This is quite an impressive feat, bearing in mind that the most recent 2023 edition included India as one of the competing countries, which usually ensures increased Indian viewership.
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Proteas showed the masterclass form in order to become the first-time winners of the WTC Final and defeated Australia by five wickets in a thrilling clash that went on four days. Stalwarts Aiden Markram came forth as a tournament hero after his magnificent 136 runs in the fourth innings, whereas a pace bowler Kagiso Rabada wailed with nine wickets in both innings.
The 109,227 people who faced Lord Cricket Ground on 11th-14th June championship made the atmosphere super-electric, and the TVs across the world could feel it. These attendance rates highlight the popularity of the main competition of Test cricket even in the case where it was run in a neutral location.
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According to Jay Shah, ICC Chairman, these viewership levels are important for the sustainability of the future of Test cricket. As Shah says, the large attendance figure confirms his statement that the longer version remains popular in all geographical areas, and it is so irrespective of nationalities and loyalties.
The ICC top executive particularly commended the new mode of coverage employed by the international broadcaster, emphasizing the current styles of presentation techniques used that made viewing interesting. Such a wholesome coverage plan as adopted by JioStar has captured the dramatic and emotional moments as well as the atmosphere that make the championship so special and exclusive to the products and services of this sport, Test cricket.
