No More Free Content On Reliance’s JioCinema After IPL
After attracting millions of viewers, Reliance owned JioCinema has revealed that the company will start charging for content by the end of this Tata IPL season.
JioCinema, the Indian Premier League’s digital streaming partner, may begin charging for its content, departing from Mukesh Ambani’s plan to provide free streaming of the world’s highest-earning cricket league.
More than 100 movies and TV shows will be added to the platform, but users will have to pay for this content, according to an interview with Jyoti Deshpande, President of Reliance’s media and content business.
Deshpande added that a pricing plan, which was still being worked out, would go along with the expansion.
JioCinema wants to compete with major international players like Netflix and Walt Disney while also serving as a catalyst for the exchange of talent in India while keeping costs low for customers.
However, JioCinema’s expansion plan will prioritize value and quality. The IPL has brought the platform record-breaking viewership, but the precise pricing plan for the content is still being worked out.
JioCinema recorded the highest-ever opening weekend for the competition on the digital arena, according to Viacom18, a joint venture between Reliance Industries and Paramount Global. JioCinema recorded over 147 crore video views over the weekend.
The official television broadcaster of the IPL, Walt Disney & Co.-owned Star Sports, paid Rs 23,575 crore for the Indian subcontinent’s TV rights.
The matches are being broadcast on digital platforms as well as television by Viacom18 and Walt Disney, respectively, creating a ferocious rivalry. For the broadcast rights, both businesses paid a hefty price.
During the IPL, JioCinema attracted millions of viewers. In the first week, the platform saw 5.5 billion unique video views.
On April 12, 2023, a JioCinema match between the Chennai Super Kings and Rajasthan Royals attracted a record-breaking 22 million concurrent viewers.
The first 10 matches of the IPL have garnered 62.3 billion minutes of viewing, according to Disney Star, which is broadcasting the games on more than 20 channels.
Star Sports, the official IPL television broadcaster, paid Rs 23,575 crore to secure the television rights for the Indian subcontinent.
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