Spotify collaborates with DC, Warner Bros. to bring out exclusive podcast series
Spotify in a unique collaboration with Warner Bros. is all set to bring to its listeners famous DC superheroes (including Superman, Harley Quinn, Batman, Wonder Woman, Flash and more) in an exclusive series of podcast. The music streaming service said that it would be working on fresh and original content to wipeout any repetition. Spotify announced that, the one-of-its-kind partnership was the first deal to ‘involve the intellectual property of the entire DC Universe —will leverage iconic characters in new Spotify shows’.
Spotify, while making the deal public on newsroom.spotify.com said, “In addition to producing narratives based on existing characters and franchises from across Warner Bros. and DC, the two entities will also collaborate with Spotify to create new programming from original intellectual property—but more on those crossover events in a future issue.”
The two companies would be coming together to bring out an innovate experience to its listeners across the world, and aim to transform the world of storytelling. Its audio series would include stand-alone titles based on a vast range of DC super heroes.
According to the online music platform, “Warner Bros. Digital Networks (WBDN) will manage the business and strategy related to the partnership. Warner Bros. Television Group’s digital studio, Blue Ribbon Content (BRC), will oversee the creative relationship and will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform.”
On the end of the Warner Bros., the deal would be spearheaded by Peter Girardi and Robert Steele, who would co-create and produce the programming along with Spotify. Girardi (Executive Vice President of Blue Ribbon Content and of Alternative Programming at Warner Bros. Animation) would lead as the creative head of the project, while Steele (Senior Vice President, Business Strategy and Operations, Warner Bros. Digital Networks) would look into the strategic business aspects of the agreement. “Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans,” said Robert Steele and Peter Girardi in a joint statement.