Flickstree Transforms Affiliate Marketing With Pay-Per-Sale Model
Flickstree, a startup in India, is changing how brands sell products online. They use AI (Artificial Intelligence) for affiliate marketing. This means brands only pay when a sale is made, not just for ads. This is different from usual online ads where payment is per click, which can be costly without guaranteed sales.
Saurabh Singh and Rahul Jain, with sales and marketing expertise, joined Nagender Sangra, an AI expert, to start Flickstree in 2016. They saw a big opportunity in affiliate marketing globally, expected to reach $36 billion by 2030. Their goal was to mix new digital technologies with marketing to help brands grow online.
Flickstree’s smart AI helps create content to attract customers. It works with over 500 partners who help bring customers to brands. They also have a special platform with data on 85 million users to target the right customers.
The company has grown fast. In 2023, they made $7.5 million, a big jump from the previous year. They work with over 200 brands in different areas like travel, e-commerce, and fashion, not just in India but also in the US, UK, and other places. Flickstree has also been awarded as th ‘Best Affiliate Marketing Platform’ in 2023 by IAMAI.
What’s special about Flickstree is their SMART AI technology. It helps create videos and web pages quickly and cheaply. This AI tool makes SEO-friendly videos, choosing the right words, voiceovers, and designs to attract customers.
Their platform is easy for partners to use. They can see how well their links are doing and how much money they are making in real-time. This helps them understand what works best to sell products.
Flickstree has caught the attention of big investors like Venture Catalysts++, Samsung Ventures, Saurabh Ganguly, and others. They have raised $8 million so far. This support is helping them grow internationally and improve their technology.
The future looks exciting for Flickstree. They want to keep improving their AI tools and reach more brands and customers. The AI marketing field is competitive, but Flickstree’s unique approach and technology give them an edge. They plan to keep growing and using AI to change how affiliate marketing works, making it better for brands and customers.