Xiaomi India goes mobile
The manufacturer launched a unique store-on-wheels retail concept that will travel to villages and non-metro citizens selling their range of products.
Xiaomi executives sent out a tweet with the first visuals of the Mi Store on Wheels, a travelling retails experience. The concept has been launched in order to make up for the loss of footfalls in their physical stores due to the pandemic and the lockdown, bringing the Xiaomi experience to the home, and also to better serve their non-metro customers in the “heart of India”.
Set up like a food van, the mobile store is essentially a van converted into a pop up store. In addition to selling their smartphone, the store will also feature their latest line up of smart watches, speakers, power banks, TVs, sticks, CCTV cameras, Mi box, wireless earphones, Mi sunglasses, earbuds and more. Each van carries a distinct serial number that will enable its tracking as it traverses the country.
"Mi"les to go before we sleep!— Manu Kumar Jain (@manukumarjain) September 21, 2020
Excited to launch "#MiStore-on-wheels", an innovative concept that brings #retail experience to the heart of #India, connecting villages through a moving store.
So proud of our #offline #team who completed this project in just 40 days.
I ❤️ Mi pic.twitter.com/7OECCNnlgb
Mi Store on Wheels was conceptualised and launched within 40 days, according to company executives. The vans will travel even to the remotest locations and utmost care will be taken to maintain social distancing and santisation rules. The van will also collect feedback from the people its meets who can order products for when the van is back in their town again. The routes the vans will take and the states it will cover haven’t been disclosed yet.
Xiaomi has been expanding its range of offerings in India. The company is planning a Smarter Living virtual event where it will launch several products like its first smartwatch in India Mi Band 5 and its first smart speaker with Google Assistant and/or Amazon Alexa support. It also recently launched Mi Smart LED bulbs that connects to the WiFi and comes in 16 million colours which can be controlled through an assistant.