The reason behind PUMA changing their name into PVMA is PV Sindhu
Everyone was talking about Puma’s recent creative outdoor advertising campaign. The brand made an unusual and surprising decision to replace its recognizable “PUMA” lettering with “PVMA” on a number of billboards and even on the signs at its retail locations. There was an immediate buzz about this abrupt change, with interested spectators asking if the sportswear giant was changing its name or if it was just a spelling mistake.
But the truth? It was a well planned marketing campaign to introduce PV Sindhu as Puma’s new brand ambassador. By changing the brand’s iconic name to include the initials of the well known Indian badminton player PV Sindhu and PUMA as PVMA, Puma not only attracted attention but also established a strong bond with its Indian audience.
