Gurgaon Hosts National SARAS Aajeevika Mela with 900+ Women Makers
If you want to see India’s rural entrepreneurship story in one evening, the National SARAS Aajeevika Mela in Gurugram is where the action is. The fair is running from February 10 to 26 at Leisure Valley Ground, Sector 29, with free entry and daily public hours from 11:00 AM to 9:30 PM. More than 900 women entrepreneurs are participating, and 450+ stalls are packed with handloom, handicrafts, natural products, and regional specialties that make the venue feel like a moving, walkable “Mini India,” drawing attention across Current News India platforms.
Why This Edition Is Getting So Much Attention
This year, the event feels bigger on both culture and commerce. Alongside shopping, visitors are seeing live craft demonstrations, food storytelling, and community-facing performances. Reports around the mela highlight cuisines from 27 states, which means one trip can turn into a cross-country taste trail.
Another notable change is safety-first planning: organisers skipped amusement rides this year and focused on family-friendly zones after recent fair-safety concerns in the region. That decision has created a cleaner, calmer experience for parents, older visitors, and first-time attendees. You can also track the official event framing in the PIB press release.
Feb 14 Show Announcement Added a Viral Push
The February 14 live-show announcement gave the mela a social spike, with singer Shibani Kashyap scheduled for an evening performance. For official updates, check DC Gurugram on X, MoRD on X, and Saras Aajeevika on Instagram.
Why It Matters Beyond One Festival Week
SARAS is not only a festive marketplace. It is also a direct, practical market-access pipeline where women-led enterprises test products, build repeat demand, and connect with urban buyers without middle-layer friction.
FAQs
1) Where exactly is the mela happening?
Leisure Valley Ground, Sector 29, Gurugram near IFFCO Chowk Metro, with free public entry daily.
2) What are the daily timings?
Daily hours run from eleven in the morning to nine-thirty nightly, fitting after-work family visits.
3) What makes this edition stand out most?
Over 900 women entrepreneurs, 450+ stalls, 27-state cuisines, live performances, and stronger digital-shopping engagement today.
4) What is special about the February 14 update?
February 14 featured announced live music programming, boosting Valentine’s footfall and social media conversations significantly.
5) Why does this mela matter in the long run?
It gives rural women direct urban markets, faster brand discovery, and repeat customer opportunities nationwide.
