India scores 12 more shortlists at Cannes Lions 2022
India made its mark on Cannes Lions International Festival of Creativity. There are now 12 more Indian shortlists in Health & Wellness and Radio & Audio Lions.
India garnered 12 further shortlists in two categories, bringing the total to 17, capping up an outstanding showing at the Cannes Lions Festival of Creativity 2022.
The Dentsu Creative Gurgaon project, “The Unfiltered History Tour,” which has been shortlisted in 7 sub-categories for the Radio & Audio Lions, stands out the most.
The campaign will compete for the coveted Lions in the categories of Corporate Purpose & Social Responsibility, Market Disruption, Audio-led Creativity, Branded Content/Podcasts, Use of Radio or Audio as a Medium, Media/Entertainment, and Cultural Insight. For the Radio & Audio Lions, India submitted a total of 17 entries.
India didn’t participate in the Pharma, Print & Publishing, or Outdoor categories, though.
But the following five shortlists were for the Health & Wellness Lions category, which had 92 entries and was also the most popular with the Indian contingent.
Two shortlists were made for Leo Burnett’s ‘The Missing Chapter’ for P&G’s Whisper Sanitary Pads in the OTC Products/Devices as well as Brand-led Education & Awareness divisions.
The “Killer Pack” by VMLY&R Mumbai for Maxx Flash made another shortlist under “OTC Products/Devices.”
In the Brand-led Education & Awareness division, the agency’s other well-known campaign, “Adeli,” created for Unipads, made the shortlist.
The Battlegrounds Mobile Gaming campaign’s “Machine-Gun Mouth” by DDB Mudra Mumbai received the final shortlist from India under the brand-led Education & Awareness division.
Cannes Lions 2022: What Is Cannes Lions International Festival of Creativity?
The Cannes Lions International Festival of Creativity is the only genuinely global gathering place for people who are passionate about creativity in communications. It is also termed as the epicenter of outstanding ideas.
More than 15,000 participants from 94 nations representing the advertising & creative industries have registered.
A worldwide network of representatives from Cannes Lions gathers to recognize and address business-related concerns and to network with one another.