Top Highest-Paid TikTok Stars in 2025
TikTok may look simple on the surface: short videos, quick scrolls, and endless trends. But for many groups of creators, the app has become a full-time business and source of fame with real teams, brand deals, and products. In 2025, the highest-paid TikTok stars are not just making content, they are building companies and turning followers into loyal customers.
The list is already led by Charli D’Amelio, who moved from dance videos to acting, judging shows, and running her own label, D’Amelio Brands. Her reach helps her launch new products with instant interaction and deals. As per reports, her annual income is in the multi-million range.
Close behind is fan favorite Khaby Lame. His silent reaction videos cut through language are not only interesting but work across every market. He partners with global brands, appears in commercials, and draws huge engagement whenever he posts. That consistent scale keeps him among the top earners year after year.
Others include Addison Rae, Bella Poarch, Josh Richards, and Dixie D’Amelio. Each one has moved beyond the phone camera into music releases, movie roles, podcast networks, fashion lines, and even venture deals. Creators also lean on revenue streams like live shopping, digital collectibles, and subscription fan clubs.
How do these stars make so much?
The model is simple but smart: start with a niche, post regularly, protect your personal brand, and diversify income. In this opportunity, brand partnerships pay the biggest amounts, but the long-term wins come from owning products and IP. When a creator launches a makeup brand or a streetwear drop, their audience often converts on day one.
A new trend in 2025 is multi-platform scaling. Top TikTokers now plan launches across Instagram, YouTube, and podcasts the same week, so each post pushes the other. Many also tour, meet-and-greets, festival slots, and speaking gigs which adds appearance fees and ticket revenue.
If you’re an aspiring creator, take two cues from the top tier: keep your content simple and repeatable, and build an email list or community you own. Short videos help you get discovered, but your long-term money comes from fans who follow you everywhere, not just on one app.
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