CarryMinati Joins Star Sports as Face of ‘Cheeky Singles’ for IPL 2024
Star Sports has roped in Asia’s #1 YouTuber, CarryMinati (Ajey Nagar), as the new face of their weekly show ‘Cheeky Singles’ for the IPL 2024 season. The 24-year-old Delhi-based content creator, known for his satirical roasting videos and gaming content, will bring his authentic brand of sharp humor and strong youth connection to the show, promising an unprecedented viewing experience for cricket fans.
Star Sports Aims to Transform Sports Broadcasting
With a long-term vision to transform sports broadcasting, Star Sports has collaborated with CarryMinati to marry his authentic brand of sharp humor and strong youth connection with their vast cricket viewership. The first episode of ‘Cheeky Singles’ airs on March 21st at 9:30 pm on the Star Sports Network.
CarryMinati’s Excitement for the Collaboration
In a statement, CarryMinati expressed his enthusiasm for the collaboration, saying, “Cricket is a religion in India, and cricketers are worshiped. I got super excited when my business partner Deepak Char got me this opportunity to align creative forces with Star Sports for my first-ever cricket-led association. IPL is not just a cricket tournament; it’s a massive festival that brings the whole country and different nationalities together. I’m excited to add my twist to the show, making it more entertaining and engaging for the younger audiences and cricket fans alike.”
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‘Cheeky Singles’ to Cover Highlights and Trending Topics
With the IPL as a backdrop, ‘Cheeky Singles’ will feature CarryMinati encapsulating the highlights from the week in his known style. The show, written by Vishal Dayama, who has worked with CarryMinati on previous YouTube sketches, will also cover trending topics and satirical takes on moments from the week.
