Bison Takes Charge: 5 Reasons the Film Is Ruling Netflix in South Asia
Bison has become one of the most-watched Netflix content in South Asia and has cut through the clutter of mainstream releases. The success of the film is a symptom of shifting preferences of the audience and the increasing demand for radical and unconventional narration.
To begin with, Bison provides a compelling story based on unconstrained human struggle, which keeps the viewers glued to it until its end. Second, its strong lead performance has become the subject of a broad discussion on social media, and it generates organic buzz. Third, the realistic background and the cultural familiarity that the movie portrays to South Asia appeal greatly to those viewers who can relate to the content of the movie.
Fourth, it is too brief and can be viewed as a hyperactive movie, which makes it a good binge-watching experience suitable for the viewer who wants to see meaningful motion pictures instead of filler. Lastly, the strategic regional marketing provided Netflix with an opportunity to access the niche segments of the audience that appreciate non-mainstream narration.All these have forced Bison to the top of the watchlists, and it is clear that a good story can do better than a huge budget.
