Swiggy Drops ‘10-Minute Delivery’ Promise After Government Steps In

Swiggy Offers 10 Minute Delivery Orders, but drops promise, Government intervenes.

Swiggy, one of the largest food and grocery delivery companies in India, has changed its argumentative 10-minute delivery statement after the state dictated this, which is a big change in the way quick-commerce delivery is advertised. The relocation follows increases in concerns amongst regulators regarding consumer safety, false advertisements, and company pressures on their delivery partners to reach impractical schedules.

The authorities had put the promise of ultra-fast delivery as a potential stimulator of unsafe driving and the establishment of false expectations among customers. Swiggy, in its turn, has revised its information messages on platforms, explaining that the promoted time is an estimated one, and it varies depending on the distance, traffic, and preparation of the orders.

The company stated that the change does not contradict its responsible advertising and the welfare of the riders, and it is still interested in the efficiency and convenience of its customers. The move emphasizes the fact that the regulatory controls that govern the thriving quick-commerce business in India have been tightened, and it is in the recent past that the industry has been experiencing stiff competition over speed-based claims.