RailTel Partners With 3i Infotech To Monetise Their Wi-Fi Project
RailTel has partnered with tech companies to monetize its Wi-Fi project at more than 6,100 railway stations. It targets ₹250 crore revenue in 5 years.
The money will be earned under the deal by monetizing Wi-Fi footfalls in one of the world’s largest integrated public Wi-Fi networks via targeted adverts and by expanding multimedia infotainment services for passengers traveling.
In an effort to monetize its Wi-Fi initiative at more than 6,100 train stations nationwide, RailTel, a PSU under the Ministry of Railways, has partnered with a technology business, the company announced on Tuesday.
According to a statement from RailTel, a consortium led by the international information technology company 3i Infotech Ltd. with headquarters in Mumbai has inked a five-year deal with the rail PSU.
Yellow Inc. and Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) are the other members of the collaboration.
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According to the agreement, revenue will be earned by extending multimedia infotainment services to rail passengers and monetizing Wi-Fi footfalls in one of the largest integrated public Wi-Fi networks in the world through targeted adverts.
As per the announcement, this is India’s first multi-year commercial deal to monetise captive users of public Wi-Fi networks through joint efforts.
In accordance with the agreement, the consortium led by 3i Infotech would pay RailTel either 14 crore rupees annually or 40% of income, whichever is higher.
According to 3i Infotech’s estimation, the combined revenue potential from the project is anticipated to be upwards of 250 crore over a five-year period. The revenue will be primarily driven by advertising and backed by content/services-based revenue.
In India, there are currently 6,108 train stations with public Wi-Fi, and each day, more than 11 lakhs different people log on to use it.
According to the announcement, station Wi-Fi will advance consumers’ digital experiences as a result of this joint agreement.
