YouTube To Add AI-Powered Tools for Video Creators: CEO

The new YouTube CEO Neal Mohan has revealed that YouTube creators can virtually swap outfits, create fantasy filters & more through the latest AI-powered tools.

As the internet giant scrambles to compete with rivals in artificial intelligence like OpenAI Inc. and Microsoft Corp., both of which have released their own consumer-friendly products like AI chatbots and image-creating services, Google’s YouTube will integrate new conceptual AI features into its video-sharing platform.

“The power of AI is just starting to come into play in ways that will transform video and make the seemingly impossible conceivable,” Neal Mohan said on Wednesday in his first letter to the YouTube community since taking over as the company’s CEO last month.

Neal Mohan said that, “in the next months,” YouTube creators will be able to use AI’s generative powers to digitally change their clothing in videos or build “fantastical film locations.”

There is growing pressure on Google to deliver generative AI solutions, which are services that can produce fresh visuals or extensive text answers based on data received from the internet and other digital sources.

Despite the fact that Google has long been regarded as a leader in artificial intelligence research, some have argued that the corporation has been too sluggish to release its own tools and services that are suitable for general use.

In the meantime, competitors have recently launched massively successful products, such as OpenAI’s ChatGPT and Microsoft’s new Bing chatbot, winning over the public despite worries that the ad hoc chats and scripts they produce might occasionally be wrong, aggressive, or weird.

Early in February, amid a slump in digital advertising and concerns that chatbots powered by artificial intelligence (AI) would threaten Google’s core internet search business, the company unveiled Bard, its own ChatGPT rival. 

Google pulled a “code red” last year shortly after ChatGPT was released, acting as if a fire alarm had gone off internally and sending the company’s AI engineers running for cover.

Mohan from YouTube hinted that Google would continue to exercise some reflexive caution. He emphasized that the business would take its time developing its generative AI features “with deliberate guardrails” and “protections to embrace this technology responsibly” in his statement to the YouTube community.

Also Read:- OpenAI Offers ChatGPT For Companies To Integrate Into Their Apps