TV Makers Aim for Mega Sales Boost During IPL

As the Indian Premier League (IPL) fever grips the nation once again, consumer durable makers are gearing up to capitalize on the surge in demand for large-screen televisions. With cricket enthusiasts seeking an immersive viewing experience, the IPL season presents a golden opportunity for TV manufacturers to boost their sales.

Envisioning Double-Digit Growth

The Indian market has witnessed a growing preference for large-screen panel televisions equipped with the latest technology. Capitalizing on this trend, white goods makers are anticipating double-digit growth in TV sales, fueled by the IPL and other sporting events throughout the year.

Panasonic, a leading player in the consumer electronics industry, is optimistic about the upcoming season. They expect double-digit growth in the backdrop of upcoming major cricket events. Consumers continue to prefer large-screen televisions to have a life-like experience.

The Rise of Large-Panel Televisions

According to CRISIL, a credit rating agency, the share of large-panel televisions is projected to surpass 50% of overall TV demand by fiscal 2027. This growth is driven by the increasing adoption of new avenues of consumption, such as over-the-top (OTT) platforms and affordable new launches.

Technology-Driven Experiences

Manufacturers are leveraging advanced technologies to enhance the viewing experience for cricket enthusiasts. Panasonic’s range of Google TVs, for instance, combines cutting-edge display, sound, connectivity, and design features to deliver the “ultimate entertainment experience.”

Panasonic’s range of Google TVs leverages technology to deliver the ultimate entertainment experience by enhancing the Display (4K Colour Engine), Sound (Dolby ATMOS), Connectivity (Miraie – Panasonic’s IoT-enabled platform, built-in Google Assistant and Alexa), and Design (Bezel-less & Super Slim).

Fueling Demand for 4K Smart TVs

Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd (SPPL), an exclusive brand licensee of Thomson in India, echoes the sentiment, anticipating a significant increase in sales of 4K smart TVs during the IPL season.

This year is not only packed with the IPL but also with a plethora of sports events, including the Euro Cup and the Olympics. Consequently, anticipation is running high, especially since all these events will be telecasted in 4K resolution with Dolby enabled.

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Catering to Diverse Screen Sizes

While larger screen sizes are in high demand, manufacturers are also witnessing growth in sales of ultra-large televisions. There has been a remarkable 100% growth in sales of 75-inch and larger TVs.

To sweeten the deal for consumers, companies are rolling out attractive cashback deals, exchange offers, and easy finance options during the IPL season. Consumers can expect exciting consumer finance schemes and attractive cashback this season.

As the cricket frenzy reaches fever pitch, the IPL season presents a lucrative opportunity for TV makers to capitalize on the nation’s love for the sport and drive sales to new heights.