The beauty business continues to grow in India

The beauty business continues to grow in India. Social media influencers are playing a major role in increasing the beauty business across the country.

People every day go through their social media feeds and find new beauty hacks. Thanks to e-commerce websites, Huda Beauty is a fast-growing beauty brand in India. The brand was started by Iraqi-American blogger Huda Kattan in 2013.

According to Mint, young shoppers with disposable income, new-age brands, online platforms, and influencers are shaping the new narrative of India’s booming beauty market.

Reportedly, sales through online channels are expected to grow at a faster rate in the coming years. The market for beauty and personal care products online has grown from Rs 1,400 crores in 2016 to Rs 9,100 crores in 2020.

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As per the report by Mint, Kirat Gill, a 21-year-old woman from Delhi’s Mayur Vihar, bought her first premium cosmetic product from Too Faced. She spent Rs 1,050 on mascara and lip-gloss ‘mini’ combo. Reportedly, the brand’s mascara can cost upwards of Rs 2,000 for a single piece. Deep discounts by the beauty retailer Nykaa’s ‘Pink Friday Sale’ made the buyers buy the product. Gill revealed that beauty influencers on social media sites recommended people to use Too Faced mascara.

The Estee Lauder Group is also becoming popular in India. It is an American multinational manufacturer and marketer of skincare and makeup products. Fenty Beauty is also becoming popular among young girls. The brand was launched on September 8, 2017, by Rihanna.

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In February, Nykaa executive chairperson, MD and CEO Falguni Nayar, said that India will soon become the 5th largest beauty market in the world. These days, the daily lives of Indian consumers in large cities revolves around apps like Nykaa, Purplle, Amazon India, and Flipkart. They buy beauty products from these websites.