Shemaroo Entertainment Appoints Abhishek Joshi As Head of ShemarooMe

Joshi was previously employed as SVP & Business Head-SVOD (Subscription Business) & Business Relationships at MX Player.

With over 21 years of experience, he has held several positions including Group Executive-Circulation Sales and Assistant Manager-Brands & Events at ABP Group. 

Joshi has also worked for Sony Entertainment Network as Senior Executive, On Air Presentation, Research and Strategy, and later as Assistant Vice President, Marketing.

Joshi then became the CEO of Zenga Media before joining Sony Pictures Networks India as its Vice President and Head of Marketing, Analytics, and Content Syndication for the company’s Digital Business. 

He later headed the position of Senior Vice President and Head of Marketing, Subscriptions, and Content Licensing for the business. 

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MiniTV, on the other hand, does not require a subscription and is aimed for the general public who have smart gadgets. 

MX Player’s inclusion will significantly increase Amazon’s AVoD (advertiser video-on-demand) business.

Sandeep Das, who was previously Vice President and Head of Marketing at MX Player, has left the company to join Jio Studios as Vice President & Head of Marketing. 

Joshi’s appointment comes at a time when the entertainment industry is undergoing rapid changes due to the pandemic, and companies are looking to expand their digital offerings. 

Shemaroo Entertainment is one such company, and Joshi’s experience in SVOD and business partnerships will help the company achieve its goals.

In his new role as Head of ShemarooMe, Joshi will be responsible for driving growth and expansion of the platform, which offers a range of entertainment content including movies, TV shows, and music. 

With his vast experience and expertise, Joshi is expected to take ShemarooMe to new heights and position the platform as a leading player in the digital entertainment space. 

The appointment of Joshi is a significant development for Shemaroo Entertainment and highlights the company’s commitment to providing the best entertainment experience to its customers.

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