Paris Lights Up With RBL, Rahul Mishra AFEW Collaboration

Reliance Brands Limited (RBL) and Indian designer Rahul Mishra have introduced their new luxury fashion label called AFEW Rahul Mishra. 

This exciting collaboration was announced last year, and the debut collection was showcased on September 27, 2023, at the Palais de Tokyo in Paris in front of global retailers, fashion experts, and celebrities.

AFEW Rahul Mishra stands for Air, Fire, Earth, Water, and was created in partnership with London-based design powerhouse Michael Nash. 

The brand embodies Rahul Mishra’s idea of comfortable and stylish clothing for today’s modern women. The logo of the label was developed through a yearlong design process with Anthony & Stephanie Nash.

Renowned stylist Jenke Tailly curated this collection, which includes a stunning range of women’s clothing, along with jewelry, bags, and shoes. The shoes also feature embroidered motifs created at the AFEW Rahul Mishra workshop.

The jewelry is made from sterling silver and recycled brass, while the bags are handcrafted in Manipur using ‘kauna grass’ weaves and decorated with hand-embroidered designs. 

With the brand’s launch in Paris, a dedicated sales showroom will exclusively serve global retailers from September 28 to October 3, 2023. 

In the coming months, you can find AFEW Rahul Mishra products on their website ‘AFEW RahulMishra.in’ and at Rahul Mishra flagship stores. Exclusive AFEW Rahul Mishra stores will also open in major fashion cities.

Rahul Mishra shared his enthusiasm for returning to creating “easy to wear fashion” after a brief pause in his namesake brand in 2020. 

He highlighted how their prêt-à-porter line, which once defined his identity as a designer, led them to the world of Haute Couture. 

With AFEW Rahul Mishra, they aim to establish a new global brand from India that is modern yet maintains the delicacy of handcrafted fashion, making it more accessible to consumers.

Reliance Brands Limited, a subsidiary of Reliance Retail Ventures Ltd led by Isha Ambani, has been operating since 2007 with a mission to launch and develop global luxury to premium brands in the fashion and lifestyle segments. 

Their current portfolio includes several renowned brands such as Armani Exchange, Burberry, Hugo Boss, Jimmy Choo, and many more.

This collaboration between RBL and renowned Indian designer Rahul Mishra in Paris, brings you AFEW Rahul Mishra, a brand that celebrates easy-to-wear fashion with a touch of luxury.

Their goal is to make high-end fashion effortlessly accessible to you, and this collection embodies just that. The designs are tailored to fit seamlessly into your modern wardrobe, providing comfort and style.

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From the exquisite clothing to the sterling silver and recycled brass jewelry, handcrafted bags, and beautifully embroidered shoes, every piece has been created with meticulous care.

This launch during Paris Fashion Week represents a significant milestone, propelling us onto the global stage. 

We are dedicated to offering you functional everyday pieces elevated by a couturier’s touch, ensuring you look and feel your best effortlessly.