Making money from Instagram reels in India – Practical Tips, Strategies, and Real-Life examples to help users monetize their content

Social media platforms have developed by letting their users upload content in the form of photographs, videos, reels, and collages. This is in turn helping the users in various ways such as showcasing their portfolio. It is also helping creators to showcase their creativity to engage the audience and monetise the content that they are uploading. This is helping them to earn hefty sums of money by becoming influencers.

The most important thing to know if a person wants to monetise his / her content is that they have to produce and upload quality content that the audience would love to watch. Therefore if the person has a good follower count and can engage them by producing quality content, he/she doesn’t have anything more to do.

Now the most important question comes in the mind of the creators. How to make the normal user profile a monetized one? The answer is given below but in steps.

Instagram Advertisements;

The best way to earn money on Instagram is by making reels, which has become a game changer for influencers. Instagram ads are the best way to earn money as a person can showcase their product in a 30-second reel and put a call to action (CTA) button on their reel. When the audience sees the reel, they would get to see the CTA button and if they are convinced enough, they would purchase the product or service by clicking the button thus helping the influencer to earn money.

Targeting the audience is also necessary and this can be done by analysing the demographics, interest and behaviours of those people so that it reaches the right people.

Brand Collaboration and Sponsorship;

Another way to make money from instagram reels is through sponsorship. If the account has significant followers and has a strong engagement rate, the passion can be turned into a profitable side profession. Nowadays, many brands collaborate with instagram influencers to show their products range and services through the influencer’s videos and in return pay them. Sponsored content is a great opportunity for influencers to earn a decent sum of money.

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Affiliate Marketing;

Instagram has become a perfect social media platform to sell services in a lucrative way and for influencers it has turned into a source of earning by promoting the products and services online, and also making sales. Influencers must create eye-catching content and call to action at the end of the reels. The main job is to encourage influencers to produce content to encourage views and convert viewers into potential customers and make them purchase the product or service.

The steps or strategies to earn from affiliate marketing are as follows;

1. Creation of a unique affiliate link based on the target experience.
2. Adding affiliate links to the content, in this case the reels.
3. Share high quality content to create a narrative around the affiliate product.
4. Engage with your audience to build trust and ultimately sell the product.
5. Monitor performance and make sales.

Selling Products through reels;

The platform is the best way to show creativity and it is a powerful tool to sell products through Instagram reels by adding product links in the description and make good sales. But the main challenge is to find what type of content works the best.

The major types of reels that makes good sales through the content are;

1. How To’s of products,
2. Behind-the-scenes glimpses,
3. Inspiring content,
4. Problem-solving demonstrations,
5. User-generated content (UGC), &
6. Teasers.

Exclusive Bonus Programme;

Instagram has started an exclusive bonus program but it is subject to an invitation only clause. But if a user gets the invite, he/she can earn quite a good sum of money from the Instagram Reel play bonus program.

An influencer needs to follow the rules of the creative incentive terms and program rules in order to qualify for the program and earn money through the platform after that.

But the trick lies in the fact that the influencer needs to act fast and set up the bonuses before the eligibility of the program expires.