GreedyGame Enhances Ads Experience In Games & Apps

The AdTech company GreedyGame is making mobile app ads implementation process better. They are helping game app developers as well as advertisers.

Mobile app advertisements are not a brand-new trend. Many developers rely on in-app advertisements to monetize their work and keep their games and apps free to use. 

However, a subpar execution of such adverts might be bothersome and ruin the user experience.

A Bengaluru-based adtech company called GreedyGame is attempting to solve this issue by providing mobile gaming app developers and marketers with a way to display advertising without being invasive. 

The goal is to maintain a positive user experience while assisting the majority of developers in continuing to monetise their platform.

Arpit Jain, the founder and CEO of GreedyGame, told Entrackr that there is a great opportunity to improve the user experience by integrating advertisements into the content rather than having them act as a barrier between the player and the game.

The company’s automation and AI-based solutions are intended to assist game publishers that might have had difficulty scaling up their various platforms due to their lack of expertise in ad tech and marketing, lack of resources (both human and technological), and lack of relationships.

AdX, which aids in app, game, and website monetization, GROW, a self-serve customer acquisition platform that supports cost-per-acquisition campaigns and helps to ensure app installs at low-cost-per-acquisition, SDK X, an ad revenue optimization platform for publishers allowing them increase revenue on existing ad networks, and INSIGHTS, an AI-based intelligent dashboard that provides contextual insights into an app’s performance, are the company’s current four key offerings.

GreedyGame, which was founded in 2013, has so far raised $1.2 million in four fundraising rounds. It last received funds in 2019 for an undisclosed amount. Times Internet, Ankit Nagori, Sujeet Kumar, Ravi Garikipati, Anuj Choudhary, and other angels participated in the earlier rounds.

The platform currently has a run rate of $20 million and 5 billion monthly impressions. 

The company generated $16.2 million in revenue in the previous fiscal year and $8.5 million in fiscal year 21 thanks primarily to monetization and customer acquisition tools.

GreedyGame is attempting to break into the $187.58 billion worldwide mobile application industry, which is anticipated to grow at a CAGR of 13.4% from 2022 to 2030. 

This sector has enormous potential, particularly in light of the recent launch of 5G.

The company additionally aims on investing in high-growth apps from small publishers and growing its international presence in response to regional rivals like InMobi, Pubmatic, and Automatad.