Google Enhances Search Engine with AI-Powered Video and Image Search

As part of the next phase in developing the company’s artificial intelligence, Google is to add more AI service to its search. These updates will let people use voice commands to pose questions about images and get well-structured answers with photos, videos, and articles. As Google explained in its blog post, this latest upgrade is a continuation of the company’s work on existing AI elements and a focus on the ongoing evolution of search.

AI-Driven Search Enhancements

Google’s new revelations on the search engine are the search features that are powered by artificial intelligence. Through voice commands for posing questions about images, Google is extending beyond the typical search. For instance, users can now just point the camera at an object and ask a question such as “This is what type of fish”? or “How do I clean this?” The AI technology will then process the image and come up with the right results. These features are expected to enhance the user engagement during a search and this is especially good news to the younger generation of users aged between 18 and 24 years who are known to use the visual search tools.

The instant object recognition feature similar to Google’s Lens has already proven popular, providing more than 20 billion requests per month. This latest AI integration is based on Lens technology: users will be able to interact with still and moving pictures—starting with videos—and receive answers in real-time.

AI Overviews and Industry Impact

Google had earlier this year launched AI Overviews which provide brief answers at the top of search results. This has made searching faster but has also raised concern to content publishers. Some worry that AI summaries decrease the number of visitors to their web-pages, and so, the organizations’ revenue from online advertisements. But Google has countered this by making the summaries contain more links that lead to such specialized sites as Bloomberg and the National Institutes of Health rather than the general news sites like The New York Times.

Nonetheless, Google does not stop implementing AI in its search engine as the company believes that it is a key to its future. Given that search is currently the foundation of Google’s $2 trillion business, artificial intelligence is being promoted as a tool that will define the next phase of search, in the same way that the iPhone transformed the smartphone market 17 years ago.

Also Read | Lava Agni 3 Set for October 4 Launch: Key Details Revealed

Challenges with AI Accuracy

Thus, while using AI, the user is guaranteed a more convenient search, although there are certain risks. Sometimes, the information provided in the results of AI is wrong or deceiving. Google has been criticized for some of its bare obvious blunders such as AI that recommends users to glue on pizza or eat stone. The company blamed these mistakes on “data gaps” or when the AI was being fed deliberately wrong data.

But Google is sure that many of these problems have been resolved with its new interface. Further, AI will filter the results for the topics such as recipes and meal ideas for English search queries on mobile only. The results will be grouped in clusters, containing images, videos, and articles as an attempt to give more elaborate answers to the questions.