Facebook Increases Reels Length To Maximum 90 Seconds

Facebook has extended its Reels length to 90 seconds, trending Reels templates, plus introduced a ‘Grooves’ feature to align video motion with the song beats.

On Friday, the business announced it on Facebook through its “Meta for Creators” account. Producers may now quickly create “Ready-made” Reels from their “Memories” exactly like they do on Instagram, a social media platform for sharing photos and videos.

Also, the company unveiled a brand-new “Grooves” function that automatically synchronizes and aligns the motion in a user’s video with the beat of the music, according to news agency IANS. 

Users can quickly construct Reels using popular templates with the new “Templates” feature.

The “Why am I seeing this ad?” a function on Facebook was updated last month by Meta to increase transparency about how it used machine learning algorithms to serve ads to people.

The tool would explain “how your behavior on and off our services may impact the machine learning models we employ to build and deliver the ads you see,” the business claimed, according to the IANS article.

It’s important to note that Facebook is now rolling out all of the new Reels features that were first introduced to Instagram more than seven months ago. Before introducing them to Facebook Reels, it’s probable that Meta wanted to observe how they were utilized on Instagram Reels.

Reels was introduced by Facebook last year in a decision that was seen to be a crucial component of Meta’s response to the TikTok threat. 

Although Meta initially envisioned Reels as a tool inside the Instagram app to directly compete with TikTok, the firm quickly recognized it could wage a more potent counteroffensive if it also included Facebook and permitted for cross-posting between the 2 social platforms.

Also Read:- Sale of Gold Jewellery Without Hallmark To Ban After 31st March

Reels, according to Meta, is the format that is expanding the fastest. Reels played on Facebook and Instagram have increased by more than twice as much in the past year, the business reported in an email. 

Additionally, it mentioned that during the previous six months, Reels’ reshares on Facebook and Instagram had more than doubled. To make it simpler for producers to be discovered, Meta intends to keep adding new features to Reels.