Breaking records: Tourism to Kashmir highest in 10 years

This year the Kashmir Valley is the place to be for Indian travel enthusiasts. And the tourism in Jammu and Kashmir has already witnessed record breaking numbers with more than 600,000 tourists visiting the northern-most Indian state in just past four months.

The beautiful Dal Lake with breathtaking shikara ride is just one of the most sought after tourist attractions in the valley that has long queues of tourists lined up.

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Tourism is expected to further rise

In June, the Amarnath Yatra pilgrimage is to start. The government thus expects the tourism in valley to further witness a big uptick.

“As you know the winter season, i.e., from January to March, has been good, and even the April figures have been better. More than 600,000 tourists have arrived in the first four months of this year, which is turning out to be a great tourism season and year for Kashmir. Given the fact that the pilgrimage is also happening, tourism in the valley will get a further push. This time, we will be welcoming tourists for yatra as well as other destinations. It’s a good sign for the tourism industry. We suffered a lot due to the pandemic. As we see the figures, and keeping in mind the holidays across India, we expect a lot of tourist arrivals. We are also exploring new tourist destinations,’” said G N Itoo, Director, Tourism Department.

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Rise in hotels tariffs as demand surges with increasing mercury

The daunting heat in Indian states is driving people to hills for some respite from sweltering heat. The ‘Heaven on Earth’ is “witnessing an unprecedented rush this summer season”.

According to Aditya Gupta, Senior Vice President, Hotels and Holidays, Yatra.com, “Tourism to the valley — especially to the destinations like Gulmarg, Sonmarg, Pahalgam, and Srinagar — have increased with the summer season.” The tariffs of hotels have seen a high surge as demad is soaring in an unprecedented way. The increased demand has led to hotel rates in the valley increase between 30-100 per cent.