Akshay Kumar’s Road Safety Ad Gets Criticized For Promoting Dowry

After the death of the businessman Cyrus Mistry in a car accident, the government tried to make people aware about car airbags through a road safety ad.

Tata Sons former chairman Cyrus Mistry died due to structural failure of the road. That place is a danger zone.

After that the government tried to spread road safety awareness through an ad starring Akshay Kumar. The road safety ad was released after Tata Sons former chairman Cyrus Mistry died in a car accident.

The Union Transport Minister Nitin Gadkari also shared this ad video. But some opposition leaders took to social media to criticize the ad for promoting dowry.

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Nitin Gadkari tweeted this road safety ad with the caption- “Travel in a vehicle with 6 airbags and make life safer.”

However, the concept or content of this advertisement or awareness video has been criticized as encouraging dowry.

Road Safety Ad Video

The Union Minister tweeted the ad video on social media while the government is working to promote the use of six airbags in automobiles. Netizens criticized the advertisement for supporting the dowry system, nevertheless.

The father sobs in the video as he watches his daughter drive out for her wedding in a brand-new automobile to the groom’s home. 

The policeman Akshay Kumar, who appears in the commercial, mocks the father for putting the newlyweds in a vehicle with only two airbags.

Road Safety Ad Got Criticized

Shiv Sena leader Priyanka Chaturvedi criticized this advertisement as it promoted the evil of dowry. She wrote, “This is a very problematic ad. Who authorizes such creativity?”

She tweeted, “Is the government spending money to promote the safety aspect of the car through this ad, or to promote the evil and criminal practice of dowry?”

Karnataka Congress spokesperson Lavanya Ballal said that taxpayers’ money is being used to promote dowry. He asked, “Is this an advertisement for dowry?”

What a strange way to deflect responsibility by showing 6 airbags (expensive cars) instead of fixing the roads. 

Also Read: India To Start Its Own Vehicle Safety Rating System Next Year

However the place where Cyrus Mistry’s car crashed was a danger zone area. 

TMC Spokesperson Saket Gokhela also said that the Indian government is officially promoting dowry.

What Is The Actual Essence Of The Road Safety Ad?

This is true that the advertisement is showing the scenario of a wedding where the bride’s father has gifted a car for the newly wedded couple. 

But a gift can’t be a dowry every time. We have seen so many occasions where the groom has also gifted a new house or a new car to the bride’s parents. But no one calls it a dowry but a gift!

The intentions of the government, ad makers plus the actors including Akshay Kumar, seems to be good to spread road safety awareness in a creative way. However some opposition leaders took this effort in a different way.

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