AJIO Launches AJIOGRAM To Empower 100 Indian D2C Fashion Startups

AJIO, a well-known fashion e-tailer, has introduced something innovative called AJIOGRAM. It’s essentially a special platform within the AJIO app designed to support and boost Indian fashion startups. 

The idea is to bring together unique and innovative fashion brands under one roof, making it easier for consumers to discover and support local talent.

To access AJIOGRAM, users don’t need to look far. It’s conveniently located within the AJIO app itself. There’s a simple option to switch stores, and voila, you’re in the world of AJIOGRAM, ready to explore the exciting range of fashion startups.

The brand AJIO used to be a self-dependent startup, but now it’s owned by Reliance. Last year, Reliance also launched a fashion departmental store named Reliance Centro, by taking over 312 stores of Big Bazaar.

Let’s get back to the AJIO, the mission of AJIOGRAM is quite empowering. They aim to give a platform to the upcoming fashion startups of India. These startups are full of fresh ideas and are redefining fashion with their unique visions. 

By showcasing these brands on AJIOGRAM, AJIO is providing them with a much-needed stage to reach out to a wider audience, potentially accelerating their growth.

Now, speaking of numbers, AJIO has some ambitious plans. By next year, they’re looking to bring onboard 200 exclusive homegrown Direct-to-Consumer (D2C) brands. 

That’s a significant number, and it promises a diverse range of fashion choices for consumers, right from streetwear to sustainable fashion.

Several brands have already teamed up with AJIOGRAM to mark the beginning of this initiative. 

Some notable names include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, and Crafts and Glory. 

Each of these brands brings its own flavor to the platform, making it a vibrant and diverse place for fashion enthusiasts.

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AJIOGRAM is shaping up to be a game changer in the Indian e-commerce and fashion industry. It’s not just a marketplace; it’s a statement of support for the creative and innovative spirit of Indian fashion startups. 

By offering a dedicated space within the established AJIO ecosystem, these emerging brands get a fair shot at success, and consumers get a chance to explore and embrace the richness of Indian fashion.